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“And the wheel,” said the captain. “What about this wheel thingy? It sounds a terribly interesting project.”
“Ah,” said the marketing girl, “well, we’ve been having a little difficulty there.”
“Difficulty?” exclaimed Ford. “Difficulty? What do you mean, difficulty? It’s the single simplest machine in the entire Universe!”
The marketing girl soured him with a look.
“All right, Mr Wiseguy,” she said, “you’re so clever, you tell us what colour it should be.
Extracted from The Restaurant at the end of the Universe by Douglas Adams